Shell Creative is a marketing and communications consultancy led by Rachelle Eisentrager — a creative strategist, project manager and storyteller who thrives at the intersection of culture, community and commerce.
Rachelle founded Shell Creative in Kununurra, Western Australia, to bridge the gap between city-level creative expertise and the practical realities of regional business. Now based in Dubbo, New South Wales, and working Australia-wide, she helps organisations turn ideas into clear strategies, purposeful content, and creative outcomes that make sense for their context and community.
Whether the work involves shaping place identities, guiding communications for Aboriginal corporations, or supporting tourism and community initiatives, Shell Creative exists to simplify the complex and make creativity accessible.
About
About Rachelle
Director
Rachelle is a communicator, organiser and creative, passionate about applying her skills and experience in innovative settings. She has a rich background leading the end to end delivery of marketing, communications and art programs. Rachelle combines creative thinking and strategic skills to broker solutions, promote an organisation's mission and enhance brand reputation. She is passionate about using her skills to make a positive difference.
Rachelle’s professional journey has seen her work with esteemed organisations including Job Pathways, UAP Company, Museum of Brisbane, and Josephmark, where she honed her expertise across design, project management and creative storytelling. She holds a Bachelor of Design (Hons.) from Queensland University of Technology and is studying a Diploma of Project Management at NSW TAFE.
Approach
Every project starts with a conversation. I listen first, then build a clear proposal that makes sense for your objectives, timeline, investment and resourcing.
Some clients engage Shell Creative for the full process — from strategy through to delivery. Others need an extra set of hands to jump in like a team member! Shell also provides short-term, specific support, whether that’s a marketing plan, content audit/strategy, or website.
Regardless of scope, I focus on clarity, collaboration and quality, working alongside you to ensure every piece of work is aligned, achieveable and effective.
Values
Clarity.
Simplify the complex and focus on what matters.
Integrity.
Work with honesty, respect, and care for every relationship.
Creativity.
Approach each project with curiosity and imagination.
Connection.
Collaborate meaningfully with people and place.
